{"id":967,"date":"2026-08-22T09:00:00","date_gmt":"2026-08-22T15:00:00","guid":{"rendered":"https:\/\/mocco.mx\/redaccion\/?p=967"},"modified":"2026-09-06T14:04:11","modified_gmt":"2026-09-06T20:04:11","slug":"de-la-luna-a-tu-muneca-el-reloj-que-unio-swatch-y-omega","status":"publish","type":"post","link":"https:\/\/mocco.mx\/redaccion\/de-la-luna-a-tu-muneca-el-reloj-que-unio-swatch-y-omega\/","title":{"rendered":"De la Luna a tu mu\u00f1eca: el reloj que uni\u00f3 Swatch y Omega"},"content":{"rendered":"\n

Pensar en Omega<\/strong> y Swatch<\/strong> es poner lado a lado firmas con objetivos completamente distintos. Swatch<\/strong> apuesta por una est\u00e9tica m\u00e1s colorida, uso de pl\u00e1stico y, sobre todo, ser accesible; mientras que, del otro lado, Omega<\/strong>, transmite clase, sofisticaci\u00f3n, uso profesional y precisi\u00f3n.<\/p>\n\n\n\n

\"\"<\/span>
\n

En la primavera de 2022<\/strong>, Grupo Swatch<\/strong> hizo lo impensable.<\/p>\n<\/div><\/div>\n\n\n\n

Una colaboraci\u00f3n entre estas dos marcas, que tendr\u00eda como base el SpeedMaster Moonwatch<\/strong> de Omega<\/strong>, fusionado con lo divertido de Swatch<\/strong>. El resultado fue una colecci\u00f3n de relojes inspirados en el sistema solar.<\/p>\n\n\n\n

El reloj que nadie esperaba <\/h2>\n\n\n\n

La pieza que rob\u00f3 la atenci\u00f3n de todos los entusiastas fue el \u00abMoonSwatch Mission to the Moon\u00bb<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>
\n

Foto v\u00eda:<\/em> Swatch Press<\/p>\n\n\n\n

Una caja hecha de Swatch Bioceramic<\/strong>, con correa negra y car\u00e1tula del mismo color; un estilo que retomaba casi todos los elementos del Speedmaster Moonwatch <\/strong>original, pero los llevaba a un lugar mucho m\u00e1s accesible.<\/p>\n<\/div><\/div>\n\n\n\n

La genialidad del Moonswatch<\/strong> fue esa: no quer\u00eda ser un Speedmaster <\/strong>barato. Con inspiraci\u00f3n de su hermano mayor, convirti\u00f3 un cl\u00e1sico en una nueva pieza de uso m\u00e1s cotidiano, divertido y colorido, que atrajo a la nueva generaci\u00f3n.<\/p>\n\n\n\n

De reloj a fen\u00f3meno cultural<\/strong><\/h2>\n\n\n\n

El Moonswatch<\/strong> se hizo tendencia en redes sociales; no solo los amantes de la relojer\u00eda hablaban de \u00e9l, el mundo de la moda hablaba de esta pieza como un accesorio esencial para el lifestyle contempor\u00e1neo.<\/p>\n\n\n\n

\n

Foto v\u00eda:<\/em> Swatch Press<\/p>\n\n\n\n

Miles de personas que nunca hab\u00edan considerado comprar un reloj suizo se formaron para adquirir una parte de esta colecci\u00f3n. <\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n

El desabasto fue inmediato, la p\u00e1gina de Swatch<\/strong> se qued\u00f3 sin stock ese mismo d\u00eda y los precios de reventa se dispararon. El Moonswatch<\/strong> se convirti\u00f3 en un fen\u00f3meno cultural. <\/p>\n\n\n\n

Cuatro a\u00f1os despu\u00e9s, el Moonswatch<\/strong> es una de las colaboraciones m\u00e1s interesantes de la relojer\u00eda moderna. No reemplaz\u00f3 al Speedmaster<\/strong>, sino que reinterpret\u00f3 lo que las nuevas generaciones quieren y logr\u00f3 formar una tendencia, ya que incluso Audemars Piguet<\/strong> ya se sum\u00f3 a la moda de las colaboraciones con Swatch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pensar en Omega y Swatch es poner lado a lado firmas con objetivos completamente distintos….<\/p>\n","protected":false},"author":16,"featured_media":987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_members_access_role":[],"_members_access_error":""},"categories":[22],"tags":[],"class_list":["post-967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda"],"yoast_head":"\nDe la Luna a tu mu\u00f1eca: el reloj que uni\u00f3 Swatch y Omega - mocco mx<\/title>\n<meta name=\"description\" content=\"MoonSwatch uni\u00f3 el legado de Omega con la versatilidad de Swatch: un reloj inspirado en la Luna 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