{"id":2452,"date":"2026-09-29T18:01:52","date_gmt":"2026-09-30T00:01:52","guid":{"rendered":"https:\/\/mocco.mx\/redaccion\/?p=2452"},"modified":"2026-09-29T22:10:35","modified_gmt":"2026-09-30T04:10:35","slug":"gucci-ss27-demna-redefine-el-deseo","status":"publish","type":"post","link":"https:\/\/mocco.mx\/redaccion\/gucci-ss27-demna-redefine-el-deseo\/","title":{"rendered":"Gucci SS27: Demna redefine el deseo"},"content":{"rendered":"\n

Hay algo ir\u00f3nico en construir todo un sue\u00f1o hablando de moda cuando, al final del d\u00eda, lo m\u00e1s importante es que alguien quiera entrar a una tienda y comprar tu dise\u00f1o. <\/p>\n\n\n\n

Y Demna<\/strong> lo sabe.<\/p>\n\n\n\n

\"\"<\/span>
\n

El pasado 25 de septiembre<\/strong>, Gucci<\/strong> present\u00f3 su colecci\u00f3n Spring\/Summer 2027<\/strong> en Milan Fashion Week, la cual llevaba por nombre \u00abThe Store Show\u00bb<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n

El venue no fue algo de otro mundo; no se trat\u00f3 de un jard\u00edn m\u00e1gico, ni de un gran palacio y mucho menos se trat\u00f3 de una met\u00e1fora que tuvi\u00e9ramos que pensar mucho. Se trat\u00f3 de la simulaci\u00f3n de una tienda cl\u00e1sica de la firma, inspirada en la era de Guccio Gucci <\/strong>y su tiempo en el hotel The Savoy<\/strong> de Londres<\/strong>.<\/p>\n\n\n\n

The Store<\/strong><\/h2>\n\n\n\n

Pero trat\u00e1ndose de Demna<\/strong>, entrar a una tienda Gucci <\/strong>nunca iba a significar simplemente ir de compras.<\/p>\n\n\n\n

La colecci\u00f3n parti\u00f3 de una idea clara: \u00bfqu\u00e9 es eso que inmediatamente hace que algo se sienta Gucci?<\/strong> No solamente un Horsebit, un monograma o un color reconocible, sino esa sensaci\u00f3n que permite que aquellos que son totalmente ajenos a la marca entren a la tienda y encuentren algo que los atrape.<\/p>\n\n\n\n

\"\"<\/figure>
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Foto v\u00eda:<\/em> Vogue Runway <\/p>\n\n\n\n

Para SS27, la respuesta a esta pregunta la encontramos en los contrastes: entre lo cl\u00e1sico y lo rebelde, lo reconocible o lo inesperado, entre prendas que jam\u00e1s podr\u00edan ir de la mano y terminan siendo parte del mismo armario.<\/p>\n<\/div><\/div>\n\n\n\n

\n
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Foto v\u00eda:<\/em> Vogue Runway<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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\"\"
V\u00eda:<\/em> Vogue Runway<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Foto v\u00eda:<\/em> Vogue Runway<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

La llegada del GucciCore <\/strong><\/h2>\n\n\n\n

Hay una palabra que ayuda a entender lo que Demna<\/strong> est\u00e1 construyendo: GucciCore<\/strong>.<\/p>\n\n\n\n

As\u00ed bautiz\u00f3 el dise\u00f1ador a la idea de encontrar la esencia de Gucci<\/strong> a trav\u00e9s de prendas capaces de convertirse en constantes dentro de la firma. No se trata solamente de crear el pr\u00f3ximo look viral, sino de construir piezas que alguien pueda entrar a buscar una y otra vez en una boutique Gucci<\/strong>.<\/p>\n\n\n\n

\n

Foto v\u00eda: <\/em>Vogue Runway <\/p>\n\n\n\n

Y de repente The Store<\/strong> Show tiene mucho m\u00e1s sentido. <\/p>\n\n\n\n

Porque esta vez la tienda no funciona solamente como escenario, sino que es pr\u00e1cticamente una declaraci\u00f3n de intenciones.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n\n\n

Demna<\/strong> est\u00e1 intentando construir un Gucci<\/strong> suficientemente amplio para abarcar todo tipo de personajes, cuerpos, personalidades y maneras de vestirse sin perder aquello que hace reconocible a la casa. <\/p>\n\n\n\n

Esa idea incluso ha llegado al patronaje. El dise\u00f1ador ha explicado que trabaja en un nuevo sistema de tallas para conservar las proporciones de las prendas en distintos tipos de cuerpo, en lugar de limitarse a una silueta dise\u00f1ada sobre las proporciones de un modelo de pasarela.<\/p>\n\n\n\n

\n
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Foto v\u00eda:<\/em> Vogue Runway<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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\"\"
V\u00eda:<\/em> Vogue Runway<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Foto v\u00eda:<\/em> Vogue Runway<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Gucci no quiere un solo tipo de cliente<\/strong><\/h2>\n\n\n\n

Esta es la parte m\u00e1s interesante de esta nueva etapa.<\/p>\n\n\n\n

Demna comenz\u00f3 su era en Gucci<\/strong> con La Famiglia<\/strong>, una colecci\u00f3n construida alrededor de personajes que representaban diferentes versiones de lo que pod\u00eda significar ser \u201cGucci\u201d<\/strong>. Despu\u00e9s lleg\u00f3 su primera pasarela y, m\u00e1s tarde, convirti\u00f3 Times Square<\/strong> en una especie de Gucciverse gigantesco para Cruise 2027. <\/p>\n\n\n\n

Ahora llega The Store Show SS27<\/strong> y parece continuar exactamente esa historia: Gucci<\/strong> no necesita que todos se vistan igual para pertenecer a la firma.<\/p>\n\n\n\n

\"\"<\/figure>
\n

Foto v\u00eda:<\/em> Vogue <\/p>\n\n\n\n

Por eso conviven dise\u00f1os m\u00e1s cl\u00e1sicos con decisiones mucho menos desapercibidas. Las botas altas de piel se convirtieron en uno de los elementos m\u00e1s visibles de la colecci\u00f3n, mientras las siluetas jugaron constantemente con esa tensi\u00f3n entre elegancia y rebeld\u00eda.<\/p>\n\n\n\n

No parece casualidad.<\/p>\n<\/div><\/div>\n\n\n\n

No parece casualidad.<\/p>\n\n\n\n

Demna <\/strong>entendi\u00f3 algo fundamental si hablamos de una firma con m\u00e1s de un siglo de historia: reinventar Gucci<\/strong> no significa borrar todo para empezar de nuevo.<\/p>\n\n\n\n

Significa conseguir que alguien vuelva a entrar, mire alrededor y piense: quiero eso.<\/strong><\/p>\n\n\n\n

Y para una colecci\u00f3n llamada The Store Show<\/strong>, probablemente no existe mejor resultado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hay algo ir\u00f3nico en construir todo un sue\u00f1o hablando de moda cuando, al final del d\u00eda, lo m\u00e1s importante es que alguien\u2026<\/p>\n","protected":false},"author":10,"featured_media":2474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[443,225,857,485,751,10,487,747,531,11,856],"class_list":["post-2452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-week","tag-demna","tag-gucci","tag-guccio-gucci","tag-mfw","tag-milan-fashion-week","tag-moda","tag-primavera-verano-2027","tag-semana-de-la-moda-de-milan","tag-spring-summer-2027","tag-tendencias","tag-the-store-show"],"yoast_head":"\nGucci SS27: Demna redefine el deseo - 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